Supported by WHO, UNICEF and many Ministries of Health and civil society partners, World Breastfeeding Week is held in the first week of August every year. The theme for this year is “Closing the gap: Breastfeeding support for all.”.

The campaign will celebrate breastfeeding mums in all their diversity, throughout their breastfeeding journeys, while showcasing the ways families, societies, communities and health workers can have the back of every breastfeeding mum.

What can we do to support?

• Support for women to breastfeed anytime, anywhere, so that it is normalized and not censured in public life
• Effective maternity entitlements that do not force women to choose between their families and their work
• Trained health professionals who can provide helpful, respectful breastfeeding support
• An end to exploitative baby-milk promotions in all contexts