The ‘5 a day’ campaign in Switzerland is publicised via trilingual website (D, F, I) with everyday tips, interesting facts and recipes as well as a quarterly newsletter. The campaign will focus on seasonality and regionality in future. A newsletter can be subscribed to via the website. ‘5 a day’ is a global campaign and was originally initiated in 1990 by the National Cancer Institute in the USA. In Switzerland, the ‘5amDay’ campaign was launched in 2001 by the Swiss Cancer League in co-operation with Health Promotion Switzerland, the Federal Office of Public Health FOPH and the Swiss Society for Nutrition SSN.

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